MOOR Endurance Fuel Co was founded in Hobart in 2023 by runner and adventurer Rob Knight, with a vision to create high-performance sports nutrition using the quality, natural ingredients Tasmania is known for. After years of exploring the outdoors and experimenting with sports nutrition, Rob developed a range of clean, simple fuel that tastes great and is made for real-world endurance. From everyday training to marathons, ultras and adventures on the trails, MOOR is built to help you do more of what you love.