When you think of outdoor essentials, binoculars don’t always top the list. But Nocs Provisions is out to change that. Their compact, rugged binoculars are built for adventurers who want to see more—whether that’s spotting wildlife on the trail, scanning a distant ridgeline, or catching the perfect view from camp.

Born From Curiosity 

Nocs was born from a dream of juicing every last drop of time outside. Inspired by life at the beach, Nocs is an ode to the original seafarers and coastal pioneers. Nocs Provisions is a collective of people who are stoked to seek the unseen. To travel curiously, and to discover the best spots along the way. The design is inspired by the seemingly symmetric yet completely unique lines of the sea and the coastal dunes where they meet.

Built for the Outdoors 

Unlike the bulky, fragile binoculars you might remember from the past, Nocs are compact, waterproof, and rugged. They slip into a jacket pocket or clip onto your pack without adding bulk, making them perfect for ultralight adventures. Add in a wide field of view, sharp optics, and rubber armor for grip, and you’ve got binoculars that thrive in the wild. Making them ready for whatever you (or mother nature) throws at them. 

A New Perspective 

What really sets Nocs apart is the way they let you capture and share what you see. The Standard Issue is designed for shooting smartphone photos through the eyepiece, as the Nocs serve as the equivalent of a 400mm camera lens. It’s a blend of old-school observation and modern tech, designed for today’s adventurers.

Why We Love Them 

For hikers, climbers, birders, and anyone who just likes to take in the view, Nocs binoculars are the perfect trail companion. They’re lightweight, waterproof, and endlessly fun to use. Best of all, they remind us to slow down, look closer, and notice the details that make the outdoors so special.